Privacy & Cookies Policy

I am Sarah Wakefield, the owner of sarahwakefield.uk (“Sarah Wakefield”, “I”, "my", “mine”, or “me”), and I care about your digital privacy. I will process and use your data securely and in accordance with data protection regulations around the world that may apply to you.

I am registered as a data controller with the regulatory body in the United Kingdom, the Information Commissioner’s Office, with the registration identifier of ZB585437.

This Privacy Policy explains what information I collect from you, the purposes I collect that information for, and how I process it. This Privacy Policy also explains your rights that apply to data we have about you, and how to use those rights.

The terms “you” and "your" refers to anyone who:

By visiting and using the website, or making a purchase from me, you accept and agree to be bound by this Privacy Policy.

I may change or update this Privacy Policy without notifying you. The latest version can always be found on my website.

Your continued use of the website after the posting of any changes to my Privacy Policy means you accept the changes. You must not access or use the website if you do not wish to be bound by this Privacy Policy.

If you have questions about this Privacy Policy, you can contact me by emailing sarah [at] sarahwakefield.uk.

If you are my customer or subscriber, access or download any of my free content, or you're just visiting my website, this policy applies to you.

Any time you interact with me, I am collecting data. Sometimes you provide me with data, and sometimes data about you is collected automatically.

Here's when and how I do this:

Your name, address, phone number, email address, social media handles, and any alternative contact details you may provide.

Your bank details, credit/debit card details, PayPal account details, or any other payment methods.

Your IP address, login information, browser type and version, device type, time zone settings, browser plug-ins, geolocation information about where you might be, operating system and version, and other information that is collected automatically about your activity on my website.

Your URL clickstreams (the path you take through my site), products/services viewed or placed into cart, page response times, error messages, how long you stay on my pages, what you do on those pages, how often, and other actions you take on my website.

I don't collect any "sensitive data" about you (like race, ethnicity, political opinions, religious/philosophical beliefs, union membership, genetic data, biometric data, data about your sexual life or preferences, or any alleged/actual offences) except when I have your specific consent or when I have to in order to comply with the law.

I provide content, products, and services to businesses and individuals, which are directed to and intended for use by only individuals over the legal age of adulthood (this happens to be 18 years old in most places in the world).

Nothing I provide is targeted at children, and I do not knowingly collect any personal data from any person under the legal age of adulthood. If you believe that personal information was collected from a child without parental or guardian consent, please contact me to have that information deleted.

Data protection laws restrict me in how I can use your data. These laws only allow me to use your data for certain reasons, which I must have a legal basis for. Here are the reasons for which I process your data:

Managing your requests (like creating and managing your account, answering your questions, processing your purchases), login and authentication, remembering your settings and preferences, processing payments, hosting and back-end infrastructure.

Legal basis: contract, legitimate interest

Testing features, interacting with feedback, managing landing pages, heat mapping my site, traffic optimisation, data analysis and research, profiling, and using machine learning techniques to analyse data. This may be done by me or by an external person/company that I use to provide services to me.

Legal basis: contract, legitimate interest

Providing essential information and updates on any product or service that you are signed up for or have access to (including free challenges/events) and resolving issues (technical, financial, or otherwise). This may be by phone, email, chat, video call, social media, or in a community group hosted on my website or another platform I use.

Legal basis: contract, consent

Sending you emails and messages about new features, offers, products, and services as well as informational content. I may also run targeted advertising campaigns on other platforms.

Legal basis: consent

You have given me clear consent to process your personal data for a specific purpose.

You can change your mind! If you have previously given your consent, you can freely withdraw that consent at any time. All you have to do is let me know at sarah [at] sarahwakefield.uk.

If you withdraw your consent, I will immediately stop processing your data unless I have another legal basis to process the data. If I do have another legal basis to process your data, I may continue to do so as long as that legal basis remains valid.

Processing your data is necessary as part of a contract you have with me, or if I have asked you to take specific steps before entering into a contract with me.

Please remember that Terms & Conditions are a type of contract. If you’ve ticked a box agreeing to my Terms & Conditions (for example, as part of a purchase), you’ve effectively “signed” a contract with me.

Processing your data is necessary for my legitimate business interests or the legitimate business interests of another person/company I work closely with. Examples of legitimate interests include:

In each case, my legitimate interest is only valid if it is not outweighed by your rights and interests. I respect your rights, and I carefully evaluate if a legitimate interest is strong enough to justify processing your data.

You have choices and rights when it comes to your data. To exercise your rights, you can email me at sarah [at] sarahwakefield.uk.

If you choose to do this, you can continue to use my website and the content you see on it. However, you may be unable to download, access, or purchase additional content, such as PDF “freebies”, webinars, events, or paid products/services.

You can block cookies by activating a setting in your browser that refuses all cookies. You can also delete cookies through your browser settings. If you turn off cookies, you can continue to try to use my website, but it may not load/function effectively (or at all).

I will inform you before collecting your data if I intend to use that data for marketing. If you’ve previously opted-in to marketing, you can change your preferences by using the “unsubscribe” button in any marketing email you’ve received from me, or just let me know by email at sarah [at] sarahwakefield.uk.

You can ask me for additional information about:

If you make a request, I will respond to your request within one month, unless I have a valid reason to deny your request (for example, if responding to your request would negatively affect the rights and freedoms of others, including the right to confidentiality or intellectual property rights).

You can contact me at any time to let me know your most up to date information (changed your name, moved to a new address, or anything else).

I may use your data to determine whether I should let you know information that may be relevant to you (for example, you may receive some emails and not others based on your past behaviour). Otherwise, the only circumstances in which I do this is to provide my products/services to you (the nature of what I am providing may require some customisation to benefit you).

You can do this by asking me to delete any personal data I have about you. However, please understand that where I have contractual, regulatory, legal, or other essential reasons to hold on to your data, I may keep some of your data (only what I actually need and only as long as I actually need it).

If you have a complaint, please let me know and give me a chance to address it and ease your concerns first. If I fail at this, you can submit your complaint to the regulatory body that deals with data privacy in your country.

I have physical, electronic, and managerial processes to ensure your data is secure. However, there are people with bad intentions in the world, and no data is ever 100% secure. Please also understand that I am a sole trader, and I don’t have the budget, systems, or expertise that large businesses do, so I do the best I can with what I have.

A few reminders:

As a small business, I rely on third parties (i.e. other people/businesses) to provide services to me that are essential to the day-to-day operation of the business. This includes website hosting, video conferencing, legal and accounting services, email service, social media scheduling, freelancers, payment providers, technology providers, and many, many more. I simply wouldn’t be able to run my business without these third party services.

When I use these third party services, it is necessary for me to share your data with them in order to receive the services. Because my online presence provides the possibility to reach customers anywhere in the world, it is not practical for me to even attempt to use third party services that store and process data locally (based on each individual’s location when they share data with me). Therefore, I partner with third parties who I believe are the best providers, while balancing service levels, cost, and respect for data privacy.

When I transfer your data to a third party and they process it, I have very little control over the location of the data’s storage and processing. Often, this means that your data is transferred to other places in the world and processed there. I know for a fact that some of my third party providers transfer and process your data in the United States and other locations outside the EEA (European Economic Area).

By sharing your personal data with me, you explicitly agree to this transfer, storing, and processing by me and my third parties anywhere in the world, including in countries that are not approved by the European Commission as having an adequate level of protection for personal data.

At this time, I do not use cookies on my website.

“Third party” refers to a person/business that is not you or me. I use third parties to provide services that help me run my business and deliver great products and services. These third parties may use cookies too.

If you access a third party website or platform where I have some of my content, products, or services, that third party has its own privacy policy and cookie policy which may differ from mine.

Please note that where third parties use cookies, I have no control over how those third parties actually use those cookies.